Websites — designed,
built & cared for

Let's build together.

Starting with your website.

Custom-built for your business, looked after every month, and priced in plain sight — every pound accounted for, nothing hidden.

Before the prices — the context

What a website really costs in 2026.

Three honest routes to getting online. We built our pricing after studying all of them.

DIY website builder

£150–£200 a year, forever

  • Built by you, on your evenings and weekends
  • A template thousands of other businesses use
  • SEO, security and updates are all your problem
Traditional agency

£3,000–£10,000+ to build

  • Retainers and change fees after launch
  • Weeks or months from brief to live
  • Built for companies with marketing departments
ATAI HQ

From £399 build · from £15/month care

  • Custom-coded around your business — no templates
  • Your domain registered in your name from day one
  • Rolling monthly care — no minimum term, cancel anytime
  • AI chat widget & AI Search Ready available built-in
  • Looked after every month by the people who built it
See build prices

Your domain is yours from day one.
No 12-month contracts. No lock-in.
Every plan rolls monthly — leave whenever you like.

Some pay-monthly website companies hold your domain until the contract ends. We think that's wrong.

How it works

Four steps. Plain English at every one.

01

Discover

A short conversation about your business, what the website needs to do, and a fixed price for it.

15 minutesplain Englishfixed quote
02

Design

Designed around your trade and your customers — how it looks, how it reads, how it wins the enquiry.

your brandyour wordsreviewed with you
03

Build

Custom-coded, fast, responsive on every device — with SEO and AI Search foundations in from the first line.

custom codeSEO built inAI Search Ready
04

Launch & care

Connected to your domain and live — then hosted, monitored and improved every month on a care plan.

live & securemonitored 24/7cared for monthly

Step 1 The build

Get your website built.

Every site is custom-built around how you want it to look and work. Choose a landing page or a full site — and how much you want us to handle.

Landing page — one high-impact page

Landing Page Only

One page that gets your business online fast. You bring the domain, we do the rest.

£799 £399 Save £400
  • Custom-built single page — no templates
  • Responsive on mobile, tablet & desktop
  • Contact form & email integration
  • SEO-optimised build
  • AI Search Ready foundations
  • Connected to your domain and live
See everything included
  • Cross-device quality assurance before launch
  • You already own a domain, or buy a new one (roughly £15–£25 at any registrar). Give us the name — we connect it and deploy everything.
  • AI chat widget not included — addable for +£200. If added, it stays live while you're on a Standard, Professional or Growth care plan.
Start this build

Full website — up to 3 pages

Build Only

We build the full site and get everything live. You bring the domain and handle its yearly renewal.

£1,199 £599 Save £600
  • Custom website — up to 3 pages
  • Responsive on every device
  • Contact forms & email integration
  • SEO-optimised build
  • AI chat widget included
  • AI Search Ready foundations
See everything included
  • Cross-device quality assurance before launch
  • Connected to your domain and deployed live
  • You already own a domain, or buy a new one (roughly £15–£25 at any registrar). Give us the name — we handle the rest.
  • The AI chat widget stays live while you're on a Standard, Professional or Growth care plan — it pauses on Essential or no plan.
Start this build
Full ownership

One-Off Build — Full Handover

We build it, then hand over everything — code, files, the lot. No ongoing relationship. It's yours.

£1,700 flat — no monthly fees, ever
  • Complete custom website — up to 8 pages
  • Full code and file handover
  • AI chat widget included — runs on your own Anthropic API key
  • One-time payment, then you're independent
Who this is for

Businesses with in-house technical resource. After handover you manage hosting, renewals, updates and your AI widget's API key yourself — no support or maintenance from us. Total independence is the whole point.

Start this build

Extra pages on any build: +£100 per page  ·  AI chat widget added to a Landing Page build: +£200

Transparency check What's actually inside Full Setup — the £875 breakdown See the full table
What's included in Full SetupMarket value
Domain registration£25
SSL certificate — 4 domain variantsThe padlock in your browser. Keeps your site secure and trusted by Google.£150
Google Search Console setupTells Google your website exists from day one. Without it, Google can take weeks to find you.£200
Google Business Profile & Maps listingHow people find you when they search "electrician near me" or your trade locally.£150
Analytics setupVisitor numbers, where they came from, what they did — the data behind every marketing decision.£100
DNS & technical configurationThe invisible plumbing that makes everything actually connect.£75
XML sitemap & robots.txt submissionA map of your site submitted to Google so every page gets indexed — not just the homepage.£50
Social sharing tags (Open Graph)Your site previews properly when shared on Facebook, WhatsApp or LinkedIn — not a blank grey box.£75
One email addressA working @yourdomain email, set up and ready to use.£50
Total market value of Full Setup extras£875
What Full Setup actually costs youThe upgrade from either "Only" build to its Full Setup version+£200

Step 2 After launch

What we do for you every month.

Even on the entry plan, with no contact for months at a time — this is what's happening behind the scenes.

Site hosting — 24/7

Your website is live around the clock. If anything goes wrong, we fix it.

SSL monitoring

The certificate that keeps your site trusted and safe — renewed before it ever expires.

Google Business Profile

Your Maps listing kept accurate, so local searches find you — not a competitor.

Google Search Console

Crawl errors and indexing problems fixed before they touch your rankings.

Uptime monitoring

Automated checks every few minutes. Downtime is caught and resolved fast.

Security monitoring

Watching for anything suspicious — unauthorised changes, injection attempts, anything that shouldn't be there.

Analytics reporting

A plain-English report: where visitors came from, what they looked at, how many enquired.

Content updates

Small changes to your site's content, made for you — how often depends on your plan.

AI chat widget

Answering visitor questions and capturing leads 24 hours a day — even while you sleep. Included from Standard upward.

AI Search Ready

Structured so ChatGPT, Google AI Overviews and Perplexity can find, understand and recommend your business.

Step 3 Monthly care plans

Pick the level of care that fits.

Four plans, no contract, cancel anytime. Headline features below — every plan expands to show the complete list, because you should see exactly what you're paying for.

Care plan

Essential

Your site live, secure and found on Google — without lifting a finger.

£15/month

£180 a year · no contract · cancel anytime

  • Hosting, SSL & uptime monitoring
  • Quarterly backup & security checkup
  • Search Console + biannual SEO health check
  • One content update a year
  • Annual check-in call · email support
Get started
First AI tier

Care plan

Standard

Actively watched, reported on, and working to bring in new business.

£29/month

£348 a year · no contract · cancel anytime

Everything in Essential, plus:

  • AI chat widget — live on your site 24/7
  • AI Search Ready — found by ChatGPT & co.
  • Monthly backup & security checkup
  • Biannual report + two content updates a year
  • 1 SEO blog post a year
  • One-time ads account setup (Google, Meta, Bing)
Get started

Care plan

Professional

More frequent care and content, plus a phone line when you need to talk.

£45/month

£540 a year · no contract · cancel anytime

Everything in Standard, plus:

  • Weekly backup & security checkup
  • Quarterly SEO health check
  • Quarterly Performance & Growth Report
  • Quarterly content updates — four a year
  • 2 SEO blog posts a year
  • Phone support, on top of email
Get started
Ads run free

Care plan

Growth

Full service — your website actively working to bring in business every month.

£95/month

£1,140 a year · no contract · cancel anytime

Everything in Professional, plus:

  • Monthly Performance & Growth Report
  • Monthly SEO health check
  • Content updates every 2 months — six a year
  • 4 SEO blog posts a year
  • Ad timing advisory — budgets spent at the right moments
  • Ad management run for you, free — no handling fee, whatever your ad budget
Get started

The AI chat widget rule, in plain terms: the widget stays live while you're on Standard, Professional or Growth. On Essential — or no plan — it pauses, even if it was included in your build. Move back up a tier and it switches straight back on.

Need more updates? Any plan can add extra content updates beyond what's included — a seasonal refresh, a sale banner, a Christmas special. Priced per update; here's what counts as one.

Side by side Compare all four plans, feature by feature Open the full table
Feature Essential£15/mo Standard£29/mo Professional£45/mo Growth£95/mo
Hosting, SSL & uptime monitoring
BackupsQuarterlyMonthlyWeeklyWeekly
Security checkupQuarterlyMonthlyWeeklyWeekly
Google Search Console
SEO health checkBiannualBiannualQuarterlyMonthly
Content updates1 / year2 / year4 / year6 / year
Extra content updates add-onAvailableAvailableAvailableAvailable
AI chat widget
AI Search Ready
Performance & Growth ReportBiannualQuarterlyMonthly
SEO blog posts1 / year2 / year4 / year
Ads account setup (one-time)
Ad timing advisory
Ad management fee15%15%15%Free
SupportEmailEmailEmail + phoneEmail + phone
Check-in callAnnualAnnualAnnualAnnual
Per year£180£348£540£1,140

Pricing is designed for UK SMEs and typical small-business traffic. Larger companies, high-traffic sites or more complex requirements are priced individually — get in touch for a custom quote.

Step 4 Advertising

Want us to run your ads too?

A separate add-on to any care plan. Your ad spend is always your own budget, billed as your own cost — never bundled into a plan price.

On the Growth plan

Free

We run your ads at no handling fee — whatever your monthly budget.

On any other plan

15%

A 15% handling fee on ad spend covers the time managing your campaigns.

How advertising works — no jargon

Google Search Ads

When someone nearby searches your trade — "boiler repair near me" — you appear at the top of Google, before the free results. You only pay when someone clicks.

Display advertising

Visual banner ads shown while people browse websites or watch YouTube. We design the ad around your actual website — someone sees it, clicks, and lands on your page.

Meta Ads — Facebook & Instagram

Puts your business in front of local people as they scroll — before they even know they need you. Before-and-after photos perform extremely well here.

Bing / Microsoft Ads

Google Search Ads' quieter cousin — used by a significant slice of the UK, especially over-45s. Lower cost per click, less competition.

SEO blog posts

Permanent pages written around what your customers search for. Over months they stack up into free organic enquiries. Included on your plan from Standard upward.

Small budgets, worked harder

We learn when your customers actually search, then concentrate your budget at exactly that moment — a small budget used at the right time beats a big one spread thin.

The complete package

The All Done For You Bundle.

Built, fully set up, a year of our top-tier care, and your ads run for you — one package, one invoice.

Worked example — at £100/month ad spend

Build + Full Setup (one-off)£799
Growth plan — 12 months (£95/mo)£1,140
Bundle discount−£139
Build, Setup & Growth — 12 months£1,800
Ad spend — 12 months £100/mo example · no handling fee on Growth£1,200
Grand total, year one£3,000

Ad spend is entirely your choice of budget — £100/month is purely a worked example, and the total scales with whatever you actually want to run. Because Growth is included, ad management is free.

All packaged up, one invoice sent to your accountant.

Ask about the bundle

Straight answers

Questions people actually ask.

Do I own my website and my domain?

Yes. Your domain is registered in your name from day one, and it stays yours. Some website providers register the domain themselves and keep hold of it until a 12-month contract has run its course — we don't work that way. There are no contracts and nothing is held back. And if you ever want complete independence — code, files, everything — the Full Handover build exists for exactly that.

What happens if I want to leave?

Every care plan rolls monthly with no minimum term — cancel whenever you like. Your domain stays yours because it was always registered in your name. If you ever decide to move on, we'll sit down and talk through the options together and find the route that works best for you.

Why are you so much cheaper than a traditional agency?

We're an AI-first studio — we build with the most advanced tooling available, which means agency-grade work without agency-grade overheads. No account managers, no office in Shoreditch, no six-week timelines. The savings are structural, not corners cut — this page was built the same way.

What counts as a "content update"?

Updating what's already on your site: swapping text or photos, changing prices or opening hours, adding a seasonal offer or a sale banner to an existing page. It does not mean a new page (+£100 per page) or a redesign. Every plan includes a set number per year — and any plan can buy extra ones when a Christmas special or a big sale comes along. Ask us for the price when you need one.

What exactly is the AI chat widget — and why does it pause on Essential?

It's a chat assistant trained on your business that sits on your site answering visitor questions and capturing leads, 24 hours a day. Running it costs real money every month in AI usage, which is covered from the Standard plan upward. That's why it stays live on Standard, Professional and Growth, and pauses on Essential or no plan — even if it was included in your build. Move back up and it switches straight back on, nothing lost.

What is "AI Search Ready"?

More and more people ask ChatGPT, Google AI Overviews or Perplexity to recommend a local business instead of scrolling search results. AI Search Ready means your site is structured so those AI tools can find, understand and recommend you. It's included from the Standard plan upward — and it's something most website companies aren't offering yet.

What's not included in the build price?

On "Only" builds: the domain itself (roughly £15–£25 a year at any registrar — or choose Full Setup and we register it for you) and the monthly care plan, which starts when your site goes live. Extra pages are +£100 each. On Landing Page builds the AI chat widget is a +£200 add-on. Ad spend is always your own budget. That's the complete list — there are no surprise fees.

Do I have to take a care plan?

A live website needs hosting, security and renewals handled by someone. Care plans start at £15/month — deliberately less than a coffee a week — and cover all of it. If you'd rather manage everything yourself, the Full Handover build gives you the complete site to run independently, no monthly fees ever.

How does advertising billing work?

Ad spend is your own budget, paid at whatever level you choose — £100/month or £1,000/month, entirely up to you. It's always billed separately, never bundled into a plan price. Our management fee is 15% of ad spend on Essential, Standard and Professional — and free on Growth, whatever your budget.

My business is bigger than a typical SME — does this pricing apply?

This pricing is designed for UK small businesses with typical traffic. Larger companies, high-traffic sites or more complex builds are priced individually — get in touch and we'll quote it properly.

How fast will my site be live?

Most builds go from first conversation to live site in days, not months. We'll give you an honest timeline in the Discover call — it depends on how quickly content and photos come together, and we'll tell you exactly what we need from you.

What are the cookies on this site?

Essential cookies keep the site working. With your permission we'd also use analytics cookies to understand how people use the site — nothing is set until you choose, and you can change your mind any time via "Cookie choices" in the footer.

Proof, not promises

Don't take our word for it.

The portfolio opens with a dive from orbit into the workshop — and every project in it is live, real and earning. Hover the frame for a taste, or tap it to step inside.

Enter the portfolio
ataihq.com/portfolio From orbit to the workshop — see the work

Tell us what you need.
We'll tell you exactly what it costs.

A fifteen-minute conversation, a fixed quote, no jargon and no pressure. The prices on this page are the prices.